Powerful agricultural machinery and equipment manufacturing “loans” drive agricultural modernization.

　　The development of modern agriculture is inseparable from the support of the agricultural machinery and equipment manufacturing sector. Taking into account the realities of its service area, the Fangzi Branch of Weifang Rural Commercial Bank has pioneered innovative approaches to serving “agriculture, rural areas, and farmers,” vigorously supporting local agricultural machinery manufacturers in technological upgrades, environmental‑friendly transformations, and new‑product R&D, thereby spurring integrated trade‑industry‑agriculture development. As of the end of February, the branch’s total outstanding loans stood at RMB 1.59 billion, with RMB 140 million—accounting for 8.8% of the total—directed to agricultural machinery manufacturers and their upstream and downstream small and micro enterprises as well as individual business households, a year‑on‑year increase of 2.2 percentage points.

　　Bank–enterprise matchmaking events have been organized to address insufficient communication and information asymmetry between banks and businesses. Within the jurisdiction, agricultural machinery manufacturing firms are predominantly small and micro enterprises, with annual revenues ranging from several million to tens of millions yuan. However, due to their limited scale, thin profit margins, and meager assets, these companies engage in relatively few transactions with financial institutions, making it difficult for them to secure bank loans. To tackle this issue, the Fangzi Branch has strengthened its service orientation and proactively built bridges for bank–enterprise collaboration. In January of this year, it invited 16 agricultural machinery manufacturers in the area to attend a “Health and Wellness Seminar and Financing Promotion Event,” during which business cooperation agreements were reached on-site with 12 enterprises, six of whom subsequently submitted financing applications. To date, five corporate loans totaling RMB 35.5 million have been disbursed.

　　By flexibly applying the “1+N” guarantee‑combination model, the bank has addressed the issues of limited collateral options and insufficient pledged assets. Within its jurisdiction, agricultural equipment manufacturers are predominantly small and medium‑sized private enterprises; their land and real estate are often unregistered or leased, while machinery and equipment have long service lives. As a result, fixed assets generally exhibit low intrinsic value and face significant challenges in being liquidated as collateral, leading to a pronounced tension between prudent loan management and inadequate collateral‑realization capacity. Guided by the head office’s credit policies, the bank has moved beyond reliance on a single form of security, skillfully leveraging the “1+N” guarantee‑combination approach. For enterprises that meet lending criteria and demonstrate strong creditworthiness and promising prospects, it offers tailored financing solutions—including “Tax‑Financing Integration,” “Collateral‑Insurance Integration,” warehouse‑receipt pledging, equipment‑based mortgages, bill‑of‑exchange pledges, and patent‑right pledges—customized to suit each company’s specific needs. Shandong某 Machinery Manufacturing Co., Ltd., a firm based in Fangzi District, benefited from this approach: the Fangzi Branch fully utilized the guarantee‑combination model to extend a new comprehensive credit line of RMB 38 million, comprising RMB 17.5 million secured by factory buildings, RMB 11.5 million by land, RMB 4 million by general‑purpose equipment, and a RMB 5 million “Tax‑Financing Integration” credit facility, thereby effectively meeting the enterprise’s financing requirements for scaled‑up operations.

　　The bank launched the “Sunshine Credit” initiative to address the issues of limited service offerings and outdated delivery methods. By transforming its marketing approach, it leveraged its geographic advantages—deep local relationships, familiarity with the region, and a thorough understanding of local conditions—using mobile devices to reach workshops and markets. In just one quarter, it processed bank card, online banking, and mobile banking services for 400 employees across three enterprises and institutions. At Weifang Zhida Special Ceramics Co., Ltd. alone, the bank opened 89 bank cards, activated 76 online banking accounts, and set up 154 mobile banking accounts. Concurrently, while proactively delivering marketing services, the bank vigorously advanced the “Sunshine Credit” program, streamlined business processes, enhanced approval efficiency, and provided customers with comprehensive financial services.