China's agricultural equipment industry status and development
Release time: 2022-10-13
China's agricultural mechanization can be said to have just started, agricultural equipment enterprises focus on production, light circulation, sales, light service. Is the status quo in front of the market, to a large extent, weaken the image of the product in the minds of farmers. Affected the share of the product in the market. The next ten years, is the market channel battle for ten years. Who occupies the terminal channel, who will have the right to speak. In the era of big agriculture, big channel merchants are needed. The development and perfection of brand strategy from sales to after-sales service will determine the product share in the market.
Weibei Agricultural Expo City; from the very beginning, channel construction is an important link. From industry market research, to project landing, from product sales to after-sales service system construction, and then to channel layout. We have done a lot of market research. We only do three things; channel, service, and culture. First, village layout, household survey. Understand the farmers' demand for products. Establish a village as a unit of the market service survey points. Understand the needs of farmers and grasp market information. Second, service; after-sales service of products, financial services for farmers, technical skills training services for farmers. Third, culture is; understand what farmers lack? Skills, management, money, before we have integrated a variety of resources needed by farmers, more than 50 agricultural experts, the establishment of a free training center for farmers' vocational skills, the opening of the training classroom to accommodate 300 people has been completed. We have contracted with two banks [Agricultural Bank of China and Postal Savings Bank] to provide financial services for farmers to purchase credit services. 2000 square meters of agricultural machinery 4S maintenance center has been opened. However, we found that the traditional regional agency model has become a major bottleneck in the flow of agricultural machinery. Agricultural machinery 4S store system construction to break the regional agency model, in order to achieve after-sales service without barriers.
How to challenge the market and innovate the business model, we have been studying, in the future development and cooperation process, we hope to have deep communication and exchange with the national and even foreign manufacturers in the channel construction and 4S store construction, and hope that your manufacturer friends do after-sales service without regional authorization. We will concentrate on channel construction and after-sales service to do the culture. We will realize the market share of your products in a certain region, create a small regional brand reputation, and slowly replicate and enlarge, so that we can be invincible.
Only by breaking the past regional authorized sales model, we can develop rapidly. The market layout and channel construction in the first place, the establishment of county-level 4S store construction in the main position, the regional product brand to be competitive. Of course, the channel terminal market competition is also very cruel, from product quality, to after-sales service, is the key factor to determine the market share, how to make consumers satisfied is what we need to study together and down-to-earth need to do the work. Professional market channel construction team, professional after-sales service team construction needs our joint efforts. To ensure the stability of sales channels.
At present; we have started the layout in the eastern part of Guanzhong in Shaanxi Province and even the whole Guanzhong area, from a single sale to financial credit with sales. After-sales service drives sales. Farmers free training culture sales. Willing to work with manufacturers to create a unified national 4S after-sales service management system. Let our products stand invincible. For China's agricultural equipment circulation era joint efforts to build from the manufacturer - circulation business - consumer full circulation industry chain.